Today the first baby step was made. Two cycling jerseys and some other stuff are available online. Sitting on these boxes in my basement makes me feel proud, excited and anxious, all at the same time.
The manufacturers have been selected very carefully, because the products are meant to stand out. Of course by design but also by quality and by production. Made in EU means high environmental and labor standards. It also means short delivery distances, which allows low production volumes, what will reduce waste. Sounds good, doesn't it?
Performance sports apparel for the darker side of rock'n'roll... will there be enough demand for this new approach? Future will tell. The list of plans for the years to come is long and there is only one way out of here: piece by piece.
